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Hilton Officially Unveils New Brand, Spark by Hilton

Hilton has officially announced the launch of a new brand under their umbrella of world-class brands – Spark by Hilton, which is a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.

You can check out the new interactive News Release here.

“Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve,” Chris Nassetta, president and CEO, Hilton said in a statement. “The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world.”

“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers,” Matt Schuyler, chief brand officer, Hilton added. “True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travelers can enjoy a great hotel experience where they feel truly cared for.”

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